Holy moly, this gem is a lifesaver! As a freelance travel writer + creative copywriter who is in the process of launching her own online biz, this resource is INVALUABLE and has answered so many questions that have been lurking in the back of my (somewhat overwhelmed) mind.
I’ve just finished reading through “Your Publicity Primer” and wow, I absolutely loved it. It’s punchy, relevant and straight to the point plus the visual presentation makes reading it a joy. As an entrepreneur who is new to the world of PR, this handy guide is exactly what I need.
We have always wanted to get more media-savvy as we know this could have a massive impact on our reach, but it’s always felt too hard to get going so we’ve mostly avoided it. Emma’s mini-course makes it feel like it could actually be much easier than we’d thought. Love the tips for creating the right angle – that’s something we’ve struggled with in the past.
Talk about making the process easy! Emma breaks down the process of pitching to the media into manageable chunks giving you the confidence and skills you need to get yourself in a position to not only pitch to the media but get a result from it. If you follow the steps she walks you through, you’ll be well on your way to great publicity.
Emma Lawrence has created a beautifully presented and thoroughly professional Publicity Primer. Her mini-course outlines 10 steps that are seemingly simple, but detailed enough to be actionable and effective when it comes to helping you expand the light you shine in the world.
Your Publicity Primer is packed full of everything you need to reach out and promote your business with confidence. Filled to the brim with advice on how to put yourself out there in a way that nurtures and builds confidence. It is such a valuable resource that I will refer to again and again.
Hi, I’m Emma.
An award-winning journalist turned PR and communications specialist providing media outreach and branded content services and training programs.
My message to you is to stop waiting to be “ready” and start taking control of how people think, feel and talk about your brand today.
I’ll show you how.
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