They’re reading your advice on their favourite blog, seeing your smile shining back at them from a beautiful double-page magazine spread, hearing about your business over a glass of wine with friends.
They instantly feel a connection to you and your brand and they want to know more. They look up your website, connect with you on social media, and, before you know it, join your wait-list of new clients excited to work with you.
I know first-hand what it’s like to leap off the corporate ladder and into the work you know in your bones you were born to do. Despite a love and talent for writing, my career began in the finance industry where I swapped words for numbers and a secure career trajectory.
But I was restless. I knew I couldn’t bide my time in a job I was less than passionate about and the corporate world, with all its briefcases and power suits, just wasn’t for me. So, I went back to the thing I loved most: writing.
Fast-forward 10+ years working as a journalist and copywriter, and I’ve had the pleasure and privilege of writing about my favourite people, brands and experiences.
My round-the-world honeymoon, founder of TheDailyLove.com Mastin Kipp, how to save stranded whales, the best places to stay in Thailand, two brave Nordic walking friends battling Parkinson’s Disease – you name it, I’ve probably written about it.
In 2009, I jumped the fence from journalism to PR and worked with charities and businesses to provide event management services, social media consulting, publicity expertise, and all kinds of promotional and editorial content.
Now I devote my time to teaching solopreneurs how to take control of their own PR and build a brand everyone is talking about.