Emma Lawrence is an award-winning journalist turned PR Coach for Solopreneurs with more than 10 years’ experience in media, marketing and public relations.
Her writing, expertise and press pitches have been featured in a wide range of national and international media including North & South, Bride to Be, NZ Weddings, Sunday Star Times, TV One Breakfast, The Dominion Post and the NZ Herald.
Emma’s journey from behind the journalist’s desk and into the PR hot seat has given her a unique insight into what makes expert sources stand out, the secrets to wooing the media, and how entrepreneurs can use elegant editorial-style storytelling to amplify their message and position themselves as sought-after industry experts.
She creates purpose-fuelled PR training programmes to help coaches, consultants and creatives make genuine connections with the people who need them the most. Her message is to stop waiting to be “ready” and start taking control of your own PR today so you never have to worry about where your next client is coming from again.
Interview topics Emma is particularly fond of include small business publicity, brand storytelling, expert positioning, blogging, copywriting, and solopreneurship.
If you’re interested in featuring Emma, please don’t hesitate to get in touch.
Always the professional, Emma is a dream editorial contributor. At the ready with thoughtful, engaging story ideas that both inform and inspire, her writing is clean, concise and always on
Emma worked as a staff writer for Bride To Be and she continued to freelance for the magazine for another four years. Her copy was always on time and exactly as commissioned, and she was such a pleasure to deal with.
Emma is great with ideas on how to present your story, who to target, and has the know-how of a media insider. She helps you implement simple, achievable steps so you walk away feeling like it is all possible. Priceless.
I contracted Emma to write media releases for our latest publication, Moko The Dolphin, which rocketed to 4th on the children’s bestsellers list. Emma was easy to work with and listened to exactly what we were after.
Emma implemented our communication strategy with fresh ideas, a great understanding of our industry and professionalism. She’s really made a difference to how we communicate to our members and customers.
Emma is extremely easy to work with. It’s been great dealing with a writer who understands the tight deadlines of a design studio. Bang on time and copy my clients are proud of – thanks for making everything so easy!