Services

CUSTOM PR PACKAGES

for Marketing Teams and CEOs

Tell me if this sounds like you…

You and your organisation are forward-thinking and open to doing business differently.

You’re ready to shake up the status quo, inject more personality into your communication, and strategically craft media stories that influence the way people think, feel and talk about your brand.

Hiring a big agency or the commitment (and cost) of taking on another employee isn’t what you’re after.
Instead, a collaborative partner who can hit the ground running with a fresh skill set and perspective is your
dream scenario.

I just might be the breath of fresh air you’re looking for.

As a former award-winning journalist and finance grad turned PR and communications specialist, I have a depth of experience and flair for writing that I’m told is pretty rare (apparently not everyone has a goldilocks-style career path that took three “bowls” – finance, journalism, and finally PR – to find the one that tasted just right).

My superpower is uncovering the things that make your business one-of-a-kind, and then translating these into branded content and media stories that connect with your clients and motivate them to take action

HOW I CAN HELP YOU

Together, we can design and implement a PR plan to:

  • Take a big bite out of your competition’s market share
  • Re-position the way your brand is seen in the world
  • Increase your profile to attract more clients/memberships/donations
  • Create communication so professional and polished it sparkles
  • Drive traffic to your website and grow your email list

Specific results I’ve achieved for my clients

Eliminating Competition

Produced the winning proposal for a $30 million dollar property listing and subsequent marketing collateral/press coverage to attract both domestic and overseas buyers. This resulted in a high-profile sale and positioned the company ahead of the competition for future multi-million dollar deals.

Raising Awareness

Managed the media outreach for a national fundraising campaign on behalf of a major charity, securing tens of thousands of dollars’ worth of free media placements across national magazines, newspapers, digital media, and Breakfast TV.

Award Recognition

Promoted an event for a sport and recreation organisation that went on to win a national award for community impact, and produced an in-depth business awards application which culminated in the organisation winning both category and overall Business of the Year awards.

Brand Elevation

Created all-new internal and external communication for a national accommodation provider to break the mould in their niche, elevate their brand among domestic and overseas travellers, and attract new members to their group.

Emma implemented our communication strategy with fresh ideas, a great understanding of our industry and professionalism. She’s really made a difference to how we communicate to our members and customers.

Chris Lee, General Manager
HOST ACCOMMODATION

Always the professional, Emma is a dream editorial contributor. At the ready with thoughtful, engaging story ideas that both inform and inspire, her writing is clean, concise and always on time.

Melissa Gardi, Editor
NZ WEDDINGS MAGAZINE

A FULLY CUSTOMISED PACKAGE

Every organisation is unique. That’s why you’ll receive a fully customised PR Package designed to meet your specific goals and integrate seamlessly with your other marketing initiatives.

Packages start at $3000 NZD per month with a minimum term of six months. Fees are paid monthly in advance.

Here’s what your package may include:

MARKET RESEARCH

Typically, our first month together will be largely devoted to research so I can get to know your organisation and target audience. I need to understand what their problems are and how you solve them. I’ll step into their shoes, view your business through their eyes, and use these findings as the foundation of our PR plan.

MEDIA OUTREACH

Entertaining, educational and inspiring story angles the media find irresistible will help you reach more people, skyrocket your credibility, and reposition your brand in the market. I take a targeted approach and focus on building long-term media relationships.

BRAND MESSAGING

You can’t stand out by blending in. How is your organisation different? Interesting? Provocative? Together, we’ll identify your point of difference and translate it into consistent, memorable messaging across all of your communication platforms.

CONTENT MARKETING

Want to launch a blog or newsletter, or step up your social media game? Whether you’re after an effective and achievable content marketing strategy that your team can implement, or to completely eliminate the headache of blogging and social media by me managing it all for you, we can make it work.

COPYWRITING

Words matter – they’re what connect you to your target audience and give your brand professionalism and personality. I’ll help ensure your client proposals, website, sales pages, case studies, brochures and other marketing materials all work together with a consistent voice and style.

SPECIAL PROJECTS

If your team is stretched to capacity, but you still want to make some big moves over the next 6-12 months, you’re going to need extra support. I can take away the stress by handling special projects such as award applications, new client proposals, launches and targeted publicity campaigns.

GET STARTED IN THREE SIMPLE STEPS

1.

COMPLETE YOUR CLIENT QUESTIONNAIRE

Click here or the button below to complete an online questionnaire about your business and your specific PR and communications needs. All information you provide is strictly confidential and allows me to confirm my availability and assess how I can provide you with the most value.

2.

SCHEDULE YOUR FREE 60-MINUTE CALL

I’ll contact you within 48 hours of receiving your questionnaire to schedule a free, no-obligation 60-minute consultation via phone or Skype. This is an opportunity for us to have a chat over a virtual coffee (or cocktail), get crystal clear on what your requirements are, and see whether we’d be a good fit.

3.

APPROVE YOUR CUSTOM PR PACKAGE

After our call (and subsequent follow-up emails for questions and additional information if required), I’ll prepare a custom package for your specific business with recommended monthly services, a proposed work schedule, client agreement, and a new client guide to help ensure our work together runs as smooth as silk. If you love what you see, it’s go-time!

P.S. I only work with a very limited number of clients to ensure I can deliver a first-class service. If you’re interested in working together, please get in touch asap so we can get you booked in!

A NEW WAY OF WORKING

If you’ve only ever worked with in-house employees or large-scale agencies, then you’re in for a treat. Here’s how working with me is different:

YOU WORK DIRECTLY WITH ME

That means you don’t have to worry about getting shuffled from one account exec to another or handed off to a junior staff member. Your communication and reputation are worth more than that.

WE TALK VIA EMAIL, PHONE OR SKYPE

I live in Gisborne, New Zealand, and work with clients across the country, Australia and beyond – so naturally I can’t attend in-person meetings. This actually saves a tonne of time and allows me to deliver the highest quality work in the most efficient way possible (but hey, if you really want to fly me to your tropical team retreat, I’d be open to that!).

COMPLETE AND UTTER TRANSPARENCY

Our customised PR Package outlines exactly what services you’re paying for and when they’ll be delivered. A fixed monthly fee also means there are no nasty surprises when you open your invoice. It’s the only way to do business (in my opinion).

FLEXIBLE WORK HOURS

I’m a proud and devoted working mum, so I don’t always keep to the typical 9 to 5, Monday to Friday work schedule. Having the flexibility to work outside of these hours means I can burn through work with little to no interruptions. Holy productivity!

MORE ABOUT EMMA

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Hi, I’m Emma – award-winning journalist turned PR and communications specialist providing media outreach + branded content services to marketing teams and CEOs.

After 10+ years’ experience in media, marketing and public relations, my writing and clients have been featured in a wide range of national and international media including North & South, Bride to Be, NZ Weddings, Aspire, Sunday Star Times, TV One Breakfast, The Dominion Post and the NZ Herald.

I’m a big believer in doing what you love. My career began in the finance industry where I worked for several multinational companies before transitioning into journalism, followed by a leap over the fence into my happy place – PR .

I work from my home office in Gisborne – the first city in the world to see the sun each day and the Chardonnay capital of New Zealand (so you can be sure I’m the first and last on the job ;-)).

Want to know more? Click here to connect with me on LinkedIn.