The secret to flawless media coverage is



Your Publicity Primer is a FREE 10-step media makeover for coaches, consultants and creatives who want sizzling hot coverage in glossy magazines, podcasts and blogs.

What People Are Saying

Holy moly, this gem is a lifesaver! As a freelance travel writer + creative copywriter who is in the process of launching her own online biz, this resource is INVALUABLE and has answered so many questions that have been lurking in the back of my (somewhat overwhelmed) mind.

Shanny Matterson, Travel Writer + Copywriter

We have always wanted to get more media-savvy as we know this could have a massive impact on our reach, but it’s always felt too hard to get going so we’ve mostly avoided it. Emma’s mini-course makes it feel like it could actually be much easier than we’d thought. Love the tips for creating the right angle – that’s something we’ve struggled with in the past.

Jo Foster, Business Coach

Emma Lawrence has created a beautifully presented and thoroughly professional Publicity Primer. Her mini-course outlines 10 steps that are seemingly simple, but detailed enough to be actionable and effective when it comes to helping you expand the light you shine in the world.

Patty Kikos, Yoga Teacher + Energy Healer

I’ve just finished reading through “Your Publicity Primer” and wow, I absolutely loved it. It’s punchy, relevant and straight to the point plus the visual presentation makes reading it a joy. As an entrepreneur who is new to the world of PR, this handy guide is exactly what I need.

Roxanne Ford, Writer + Mentor

Talk about making the process easy! Emma breaks down the process of pitching to the media into manageable chunks giving you the confidence and skills you need to get yourself in a position to not only pitch to the media but get a result from it. If you follow the steps she walks your through, you’ll be well on your way to great publicity.

Sarah Poppy, Marketing Expert

Your Publicity Primer is packed full of everything you need to reach out and promote your business with confidence. Filled to the brim with advice on how to put yourself out there in a way that nurtures and builds confidence. It is such a valuable resource that I will refer to again and again.

Nichola Veitch, Yoga Teacher

Get Primed for Media Coverage

Go from never-been-featured to media darling

Even if you have no connections or can’t afford a publicist

Avoid the common "oh no she didn't" pitching mistakes

So you never get banished from an editor’s little black book

Position yourself a leading industry expert

And watch those interview requests come flooding in

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About Emma Lawrence

Emma Lawrence B&W

Emma Lawrence is an award-winning journalist turned Publicity Coach for Solopreneurs with more than 10 years’ experience in media, marketing and public relations.

Her writing, expertise and press pitches have been featured in a wide range of national and international media including North & South, Bride to Be, NZ Weddings, Sunday Star Times, TV One Breakfast, The Dominion Post and the NZ Herald.

Emma’s journey from behind the journalist’s desk and into the PR hot seat has given her a unique insight into what makes expert sources stand out. She’s on a mission to help purpose-fuelled solopreneurs take control of their own PR so they can amplify their message and reach the people who need them most.

Press Logos - Single Row 2

Let Your Media Makeover Begin

Photo Credit: Ashley Ella Design (Your Publicity Primer Cover).